Cruz, 2023

The bakery’s name, “Cruz”, was chosen for two main reasons. First, it’s the surname of the owner, Juan Cruz. Second, “Cruz” translates to “crossroad” in Spanish, symbolizing intersections and connections. This name was further brought to life with the help of graphic designer Šimon Marek, who developed a clean typographical design to represent the brand.

Client
Cruz
Graphic design
Šimon Marek