Medium, 2020
www.buymedium.com

We couldn’t find a perfect basic T-shirt. So we created one: from idea to handling parcels to a UPS trucks.

Medium is our answer to creating the perfect T-shirt that we wanted to wear.

We picked the name “Medium” for a reason. We believed that a basic T-shirt shouldn’t distract you from what’s truly important in life. Our T-shirt was meant to be simple and comfy, allowing the wearer to focus on their own priorities without the shirt taking center stage.

Using recycled cotton, with fashion designer Anna Vácová, we crafted a T-shirt inspired by designs from all over the world, from the U.S. to Japan. We aimed for a timeless look, steering clear of short-lived trends.

The initial phase involved testing the product with friends and gathering feedback, ensuring our tee was refined to perfection before its broader launch.

Photos by Jakub Dohnálek and Kamila Shíbalová.