Visa, 2022

When brainstorming ways to bring Visa closer to its audience, we envisioned “Behind the Business.” Video series that would offer viewers a rare backstage pass into the intricate world of finance. It’s all about showcasing the genuine stories and the passionate people who work tirelessly behind the scenes, often unseen by the general public.

For the set design, we embraced authenticity. By utilizing Visa’s iconic blue hue—a shade reminiscent of the blue screens found on film sets—we aim to provide an atmosphere that feels both behind-the-scenes and deeply connected to the brand’s identity. This design choice ensures that viewers are immersed in a space that feels genuine, yet distinctly Visa.

Our goal with “Behind the Business” is to demystify the financial world, making it more accessible and relatable. It’s a concept that goes beyond numbers and transactions, instead focusing on the rich narratives and human experiences that truly drive the industry.

Stills from the set by Jakub Dohnálek.